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What is a MICRO-influencer and rights of publicity?
The term "Mirco-Influencer" is a term of art that may be covered under the laws governing "right of publicity". Generally, the “right of publicity” includes the right to control the conditions under which an individual’s “persona” may or may not be used for profit in commerce or for trade purposes. A micro influencer is someone with between 1,000 and 1,000,000 followers and is considered an expert in his or her respective field, such as cooking, travel, fashion, or fitness. Many are calling micro influencers the marketing force of the future due to their constant communication with their audience and close connection to their fanbase. Micro influencers are quickly becoming the go-to group for companies looking to brand their products to specific niches of consumers, knowing that the micro influencer will create a personal connection between themselves and the product.
About the Firm
CoffyLaw, LLC has more than 80 years combined experience in trademark infringement. Our legal team includes ex-patent examiners, patent attorney, inventors, business attorneys and technical advisors in mechanical electrical engineering, and computer technology. Whether preparing patent or trademark applications, reviewing trademark applications, negotiating corporate agreements, providing guidance, and direction for compliance with IP law, litigating in court or reaching a settlement, CoffyLaw, LLC performs the full complement of trademark corporate services. Our final key attribute is our commitment to flexibility and rapidity. We are committed to serving you in the most flexible and timely manner at affordable cost.
Drawing on years of experience in national and regional trademark law firms, representing a diverse client portfolio, including Fortune 500, mid-size companies, and entrepreneurs, CoffyLaw, LLC is positioned to strategically stay on top of the laws that affect our clients. CoffyLaw, LLC protects and defends your creations and inventions, preventing others from misappropriating what you have accomplished and giving you unreserved control over your work.