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What is E-Commerce

E-commerce (or electronic commerce) is simply the buying and selling of goods (or services) over the internet. Stated differently, E-commerce is the activity of using the Internet to buy or sell products or online services. To enable such transactions from mobile shopping to online payment encryption and beyond, Internet-based technologies are utilized. For example, electronic funds transfer, electronic data interchange (EDI) and automated data collection systems are among the facilitators of E-commerce. E-commerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. E-commerce is categorized into six (6) main types namely, (1) B2B, which is an acronym meaning business to business; (2) B2C which is an acronym meaning business to consumer; (3) B2A, which is an acronym meaning business to administration; (4) C2C, which is an acronym meaning consumer to consumer; (5) C2B, which is an acronym meaning consumer to business; and (6) C2A, which is an acronym meaning consumer to administration. There are three main areas of E-commerce: online retailing, electronic markets, and online auctions. E-commerce is supported by electronic business.

E-Commerce and the FTC

In the United States, certain electronic commerce activities are regulated by the Federal Trade Commission (FTC). These activities include the use of commercial e-mails, online advertising, and consumer privacy. The Federal Trade Commission Act regulates all forms of advertising, including online advertising, and states that advertising must be truthful and non-deceptive. Using its authority under Section 5 of the FTC Act, which prohibits unfair or deceptive practices, the FTC has brought a number of cases to enforce the promises in corporate privacy statements, including promises about the security of consumers’ personal information. As a result, any corporate privacy policy related to e-commerce activity may be subject to enforcement by the FTC.

CoffyLaw, LLC has more than 80 years combined experience in IP (Intellectual Property) matters including E-commerce. Our legal team includes ex-patent examiners, patent attorneys, inventors, business attorneys, and technical advisors in nuclear chemistry, mechanical, electrical engineering, and computer technology. Whether drafting an online privacy policy, terms of use, preparing patent or trademark applications, registering a copyright, reviewing trademark applications, negotiating corporate agreements, providing guidance, and direction for compliance with IP law, litigating in court, or reaching a settlement, CoffyLaw, LLC performed the full complement of trademark corporate services.

Drawing on years of experience in national and regional trademark law firms, representing a diverse client portfolio, including Fortune 500, mid-size companies, and entrepreneurs, CoffyLaw, LLC is positioned to strategically stay on top of the laws that affect our clients. CoffyLaw, LLC protects and defends your creations and inventions, preventing others from misappropriating what you have accomplished.

Internet & E-Commerce Services

Protecting your intellectual property and supporting your online business via IP Litigation

  • URL registration and dispute resolution

  • Social Networking

  • B2B portal websites

  • Website Usage Terms and Conditions

  • IP Litigation Web content licenses

  • Digital Millennium Copyright Act Compliance

  • Content licensing agreements

  • Privacy issues

  • Sponsorship and event agreements

  • IP Litigation and domain name clearance

Trademarks/Copyrights/Patents/Antitrust Law

We perform a wide range of IP-related corporate services, including reviewing IP portfolios for potential investors.

  • IP Litigation Preparation and Prosecution

  • IP Litigation Proceedings

  • IP Litigation Analysis, Opinions, Assertions

  • IP Litigation Clearance, Concurrent Use Services

  • IP Litigation Trade Dress Development

  • IP Litigation Branding Strategies and Trademark Programs

  • IP Litigation Counseling, Registration, Licensing, and Litigation

  • IP Litigation/Unfair Competition Litigation

  • Inter-partes Review (IPR)

  • Declaratory Judgment

  • Injunctive Relief

  • Freedom To Operate (FTO)