Here are some of the most common questions our clients ask us about the rights to publicity and becoming an influencer on social media:
How much do influencers make per post?
Micro-influencers can make between $300 to $10,000 per post for sponsored products, while influencers with over 1,000,000 followers can earn up to $100,000 per post. Some companies might also provide complementary products and services in exchange for posts, such as stays at hotels or free meals at restaurants in exchange for publicity. The size of the influencer’s audience and the product being sponsored all factor into how much an influencer will make per post.
How many followers do you need to be an influencer?
A micro-influencer can have anywhere between 1,000 and 1,000,000 followers provided they have found a niche area in which to create content. The most successful influencers have over 1,000,000 followers on Instagram and other social media platforms.
How do you get sponsored?
The best way to get sponsored is to brand yourself on Instagram for a particular niche and post consistently in that area. Grow your following, hashtag your content, and always tag brands in the posts. Make sure companies know that you are willing to work with them by getting in touch with them and providing information in your bio to let them know how to contact you. If you have other platforms like Twitter, a blog, or a webpage be sure to connect to those, as well. Do not be afraid to pitch a sponsorship to a brand yourself if you believe that there is a mutually beneficial partnership.
To Learn More, Talk to Our Office Today
With a large enough following, you can make a successful career as a social media influencer. To learn more about becoming an influencer and how to protect your rights to publicity, call or contact CoffyLaw, LLC today to discuss your legal options.