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The rights of publicity protect an individual’s persona and the profitability of that persona in commerce. This includes a person’s image, voice, footprint, gestures, phrases, and more. As more people are becoming famous online in addition to influencing large audiences on Instagram and other social media platforms, your rights of publicity are more important than ever. At CoffyLaw, LLC, we have advised many clients on becoming online influencers and how to protect their rights of publicity from others looking to take advantage of their success. Talk to us today to learn more.

Instagram Influencer

An Instagram influencer is a person who has established credibility and an audience on the social media platform. The top Instagram influencers have over 1,000,000 followers on the platform and are paid through sponsorships to promote goods and services to their audience. For people looking to establish themselves as an Instagram influencer, it is critical that you protect your rights to publicity and do not allow others to take advantage of your likeness for their own personal gain.


A micro-influencer is someone with between 1,000 and 1,000,000 followers and is considered an expert in his or her respective field, such as cooking, travel, fashion, or fitness. Many are calling micro-influencers the marketing force of the future due to their constant communication with their audience and close connection to their fanbase. Micro-influencers are quickly becoming the go-to group for companies looking to brand their products to specific niches of consumers, knowing that the micro-influencer will create a personal connection between themselves and the product.

Influencer FAQ

Here are some of the most common questions our clients ask us about the rights to publicity and becoming an influencer on social media:

How much do influencers make per post?

Micro-influencers can make between $300 to $10,000 per post for sponsored products, while influencers with over 1,000,000 followers can earn up to $100,000 per post. Some companies might also provide complementary products and services in exchange for posts, such as stays at hotels or free meals at restaurants in exchange for publicity. The size of the influencer’s audience and the product being sponsored all factor into how much an influencer will make per post.

How many followers do you need to be an influencer?

A micro-influencer can have anywhere between 1,000 and 1,000,000 followers provided they have found a niche area in which to create content. The most successful influencers have over 1,000,000 followers on Instagram and other social media platforms.

How do you get sponsored?

The best way to get sponsored is to brand yourself on Instagram for a particular niche and post consistently in that area. Grow your following, hashtag your content, and always tag brands in the posts. Make sure companies know that you are willing to work with them by getting in touch with them and providing information in your bio to let them know how to contact you. If you have other platforms like Twitter, a blog, or a webpage be sure to connect to those, as well. Do not be afraid to pitch a sponsorship to a brand yourself if you believe that there is a mutually beneficial partnership.

To Learn More, Talk to Our Office Today

With a large enough following, you can make a successful career as a social media influencer. To learn more about becoming an influencer and how to protect your rights to publicity, call or contact CoffyLaw, LLC today to discuss your legal options.