WHAT TO EXPECT DURING THE TRADEMARK REGISTRATION PROCESS
Apple, Google, McDonald’s, Gatorade, and Adidas are among the most famous trademarks in the United States. Trademarks registered with the United States Patent and Trademark Office (USPTO) receive broad legal protections. If you’re starting off in a business, you may want to receive trademark protection for your name, slogan, logo, or symbol, but there are various steps you must take in the process to achieve USPTO recognition. The first, of course, is to prove that your mark is distinctive to your brand and is not being used for a similar product or service by someone else. For example, “I’m Lovin’ It” may...
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