Antitrust Law And Influencer Collaborations
Influencer marketing is everywhere — from YouTube to TikTok to Instagram. As more businesses rely on content creators to drive sales and shape public opinion, legal questions around competition law are becoming more relevant. In particular, collaborations between influencers — whether coordinated or informal — can raise concerns under antitrust law. As a Newark, NJ antitrust lawyer, we often help clients in creative industries understand how business practices may run into legal boundaries. You may think as an influencer that you are safe, but not even large brands like Apple are safe from antitrust lawsuits. When Influencers Compete In The Same...
Continue reading